COSRX
The Vitamin C 23 Serum - Packed with 23% pure vitamin C, this radiance-revealer will add a revitalised glow to your complexion.
MARY & MAY
Transform the tender skin around your eyes with the revolutionary MARY & MAY Tranexamic Acid + Glutathione Eye Cream. Say goodbye to dark circles
BEAUTY OF JOSEON
Ginseng Moist Sun Serum from Beauty of Joseon - hydrates as it shields absorbs effortlessly so you’re set for the rest of your routine.
COSRX
The Vitamin C 23 Serum - Packed with 23% pure vitamin C, this radiance-revealer will add a revitalised glow to your complexion.
MARY & MAY
Transform the tender skin around your eyes with the revolutionary MARY & MAY Tranexamic Acid + Glutathione Eye Cream. Say goodbye to dark circles
BEAUTY OF JOSEON
Ginseng Moist Sun Serum from Beauty of Joseon - hydrates as it shields absorbs effortlessly so you’re set for the rest of your routine.
💕 Skincare You'll Love 💕
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Dr Ceuracle Vegan Kombucha Tea Lip Balm
NEW IN
Regular price £12.00Regular price RRP:Unit price / per -
MARY & MAY Tranexamic Acid + Glutathione Eye Cream
NEW IN
Regular price £16.00Regular price RRP:Unit price / per -
Axis-Y Dark Spot Correcting Glow Serum
NEW IN
Regular price £15.99Regular price RRP:Unit price / per£18.99Sale price £15.99Sale -
COSRX - The Retinol 0.1 Cream
NEW IN
Regular price £24.00Regular price RRP:Unit price / per£30.00Sale price £24.00Sale -
heimish Marine Care Eye Cream
NEW IN
Regular price £22.50Regular price RRP:Unit price / per -
HaruHaru Wonder Black Rice Bakuchiol Eye Cream
NEW IN
Regular price £15.50Regular price RRP:Unit price / per -
Dr Ceuracle Vegan Kombucha Tea Essence
NEW IN
Regular price £27.00Regular price RRP:Unit price / per -
COSRX - The Vitamin C 23 Serum
NEW IN
Regular price £24.00Regular price RRP:Unit price / per -
Beauty of Joseon Red Bean Water Gel
NEW IN
Regular price £17.00Regular price RRP:Unit price / per -
SOME BY MI Retinol Intense Reactivating Serum
NEW IN
Regular price £28.00Regular price RRP:Unit price / per£35.00Sale price £28.00Sale -
COSRX - The Niacinamide 15 Serum
NEW IN
Regular price £25.00Regular price RRP:Unit price / per£28.00Sale price £25.00Sale -
Sold out
iUNIK - Propolis Vitamin Eye Cream
NEW IN
Regular price £13.90Regular price RRP:Unit price / per£16.00Sale price £13.90Sold out -
SOME BY MI - AHA, BHA, PHA 30 Days Miracle Toner Holiday Limited Edition
NEW IN
Regular price £8.00Regular price RRP:Unit price / per£18.00Sale price £8.00Sold out -
COSRX Advanced Snail Radiance Dual Essence
NEW IN
Regular price £25.00Regular price RRP:Unit price / per£28.00Sale price £25.00Sale -
BEAUTY OF JOSEON Ginseng Cleansing Oil
NEW IN
Regular price £18.00Regular price RRP:Unit price / per£20.00Sale price £18.00Sale -
Beauty of Joseon - Centella Asiatica Calming Sheet Mask
NEW IN
Regular price £2.70Regular price RRP:Unit price / per£3.00Sale price £2.70Sale -
Haruharu Wonder - Black Rice Moisture 5.5 Soft Cleansing Gel
NEW IN
Regular price £15.00Regular price RRP:Unit price / per£16.00Sale price £15.00Sale -
COSRX - The Retinol 0.5 Oil
NEW IN
Regular price £21.00Regular price RRP:Unit price / per£27.00Sale price £21.00Sale
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COSRX - Aloe Soothing Sun Cream
TRENDING
Regular price £11.00Regular price RRP:Unit price / per£22.00Sale price £11.00Sale -
COSRX - Acne Pimple Master Patch
TRENDING
Regular price £4.00Regular price RRP:Unit price / per£6.00Sale price £4.00Sale -
Missha M Perfect Cover BB Cream SPF42
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Regular price £14.50Regular price RRP:Unit price / per£18.00Sale price £14.50Sale -
COSRX Advanced Snail 96 Mucin Power Essence
TRENDING
Regular price £19.20Regular price RRP:Unit price / per£24.00Sale price £19.20Sale -
heimish - All Clean Balm
TRENDING
Regular price £13.00Regular price RRP:Unit price / per£15.00Sale price £13.00Sale -
Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++
TRENDING
Regular price £14.00Regular price RRP:Unit price / per£16.00Sale price £14.00Sale -
COSRX - Clear Fit Master Patch
TRENDING
Regular price £4.00Regular price RRP:Unit price / per£7.00Sale price £4.00Sale -
COSRX - Advanced Snail 92 All In One Cream
TRENDING
Regular price £25.50Regular price RRP:Unit price / per£28.00Sale price £25.50Sale -
COSRX Ultimate Nourishing Rice Spa Overnight Mask
TRENDING
Regular price £19.00Regular price RRP:Unit price / per£24.00Sale price £19.00Sale -
COSRX - Centella Blemish Cream
TRENDING
Regular price £19.20Regular price RRP:Unit price / per£24.00Sale price £19.20Sale -
SOME BY MI - Snail Truecica Miracle Repair Starter Kit
TRENDING
Regular price £17.60Regular price RRP:Unit price / per£22.00Sale price £17.60Sale -
COSRX BHA Blackhead Power Liquid
TRENDING
Regular price £19.50Regular price RRP:Unit price / per£26.00Sale price £19.50Sale -
COSRX - AHA/BHA Clarifying Treatment Toner
TRENDING
Regular price £16.00Regular price RRP:Unit price / per£20.00Sale price £16.00Sale -
Beauty of Joseon - Glow Serum
TRENDING
Regular price £13.30Regular price RRP:Unit price / per£14.00Sale price £13.30Sale -
Beauty of Joseon - Revive Serum Ginseng+Snail Mucin 30ml
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Regular price £13.49Regular price RRP:Unit price / per£16.00Sale price £13.49Sale -
Pyunkang Yul - Essence Toner 100ml
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Regular price £7.65Regular price RRP:Unit price / per£9.00Sale price £7.65Sale -
iUNIK - Propolis Vitamin Synergy Serum
TRENDING
Regular price £16.00Regular price RRP:Unit price / per£20.00Sale price £16.00Sale -
iUNIK Black Snail Restore Cream
TRENDING
Regular price £16.50Regular price RRP:Unit price / per£18.00Sale price £16.50Sale
In Focus
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NEED IT NOW
DISCOVERResults you can trust - Feel confident that this formula provides long-lasting protection from sun damage. Get ready to experience glowing skin!
What's new at k-beauty
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GOOD TO GLOW
SHOP NOWSilky and smooth skin awaits with Pyunkang Yul's gentle Essence Toner. Warning: everyone will want to know your secret, but will you tell them?
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DISCOVER
READ BLOGCOSRX: Gentle, Effective Skincare for a Better Tomorrow. Using minimal ingredients for optimal results.
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DISCOVER
READ BLOGNo matter the season, a daily dose of SPF is an essential skincare step. Wondering where to start - we’ve got you covered.
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DISCOVER
READ BLOGGet up close and personal with the Korean skin care ingredient on everyone’s radar – yes, we’re talking about snail mucin.
Why You Should Consider A Korean Skincare Routine
Walk around the streets of Seoul or switch on any Korean TV show and the Korean obsession with beauty is immediately apparent. But it’s not just about the exceptional products its a completely ...
Walk around the streets of Seoul or switch on any Korean TV show and the Korean obsession with beauty is immediately apparent. But it’s not just about the exceptional products its a completely different way of thinking about skincare.
Chok-Chok, the ultimate Korean skincare goal, doesn't have a direct English translation. It's a word formed from the sound that you hear when you lightly tap your skin with the fingers when it's dewy, plump and bouncy.
The concept of dewiness is a recurring theme in Korean skin care. While the Western approach is to beat your skin into submission with harsh formulas and aggressive exfoliation, the Koreans have a protective nourishing philosophy, emphasising gentle cleansing and multiple hydrating and moisturising layers where sun protection is key. The basic Korean skincare routine boils down to removing makeup, cleansing, hydrating with a “toner”, treating with a serum or essence, and sealing everything in with a moisturiser, plus masking on a regular at basis.
There’s no Western equivalent to the Korean “toner”. Like Western toners, they are watery and applied after cleansing, but they’re neither astringent nor meant to clean up after a half-hearted cleansing job (that’s what double cleansing is for). They are patted onto the skin and left there. Essential for Chok-Chok toners soften the skin, hydrate it, and sometimes perform a few extras. Koreans are big into hydration — which is essentially adding water to the skin and not to be confused with moisturising or adding oils to the skin — and toners are typically full of water-loving humectants like hyaluronic acid, snail mucin, ceramides, and aloe.
Essences and serums target specific conditions like dark spots, wrinkles, or dullness. They address some of the same things as toners, but they’re typically a thicker consistency and little more concentrated — and in Korea more gentle layers are preferred over one heavy-duty product.
Without a doubt, most of the world’s best-formulated sunscreens, come from Korea. Korean women wear sunscreen every single day, rain or shine, outdoors or indoors. Accordingly, the sunscreen market is hugely competitive, and brands are battling it out with advanced formulations that are both effective and easy to wear - not sticky and gross. The wearability of Korean sunscreens is the biggest surprise to those accustomed to Western versions.
Tired looking skin or break outs are never desirable, it’s all about youth and a healthy glow. And nothing is better than Korean beauty products to give your skin the hydration it needs to stay smooth and glowing!
The best part about the Korean skin care routine.
It doesn’t require a lot of commitment. By taking an extra 10 minutes out of your day, you will dramatically improve your skin’s texture and complexion. It’s never too late to get started – adopt the Korean skincare routine to achieve the ultimate goal of exceptional skin.